Ryan Holiday is one of the most popular and richest Non-Fiction Author who was born on June 16, 1987 in Riverside, California, United States. Author and media strategist who became American Apparel’s Director of Marketing. His books have set out to determine that classic advertising is outdated and that growth hacking is the wave of the future.
He and journalist Rex Reed both wrote columns for the New York Observer.
Holiday began his professional career after dropping out of college at the age of 19. He briefly attended University of California, Riverside, where he studied political science and creative writing. He worked for Tucker Max, the controversial fratire author, to orchestrate a number of controversial media stunts including a boycott of Max’s work as part of a movie launch. Later, Holiday worked with Robert Greene, author of The 48 Laws of Power, on Greene’s 2009 New York Times bestselling book, The 50th Law. Holiday served as Director of Marketing for American Apparel and as an adviser to founder Dov Charney. He left the company in October 2014. He has been responsible for a number of media stunts, and written extensively on the topic of media manipulation.
In July 2012, his first book Trust Me, I’m Lying: Confessions of a Media Manipulator was released by Portfolio/Penguin. The book tries to expose flaws in current online journalism system and catalogs the author’s exploitation of them. It debuted on the Wall Street Journal bestseller list. His second book Growth Hacker Marketing was originally published in September 2013 by Portfolio/Penguin and then expanded into a print edition in 2014. The book shows how traditional marketing efforts (billboards, press releases) are no longer the most effective, and why growth hacking is cheaper and more effective in today’s market. The book was named one of Inc. Magazine’s top 10 marketing books of 2014.
He was born in Riverside, California.
