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Mark Boidman - Net Worth, Age, Height, Birthday, Bio, Wiki!
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A cancer survivor, he co-founded (under the pseudonym Steve Smith) “AntiOX In-A-Box” in 2007. The e-commerce company is dedicated to promoting antioxidant snacks, products, and healthy habits for cancer patients. Part of the annual profits are donated to universities researching the health effects of antioxidants.
His article “Out-of-Home Media as the Gateway to Mobile Commerce and Retargeting” was published in February 2014 in the Journal of Retail Analytics, a quarterly publication by Platt Retail Institute, LLC. an international consulting and research firm that focuses on the use of technology to impact the customer experience. In this article, he addresses the role of new technology in delivering more capable and cost-effective DOOH media platforms to bridge the digital/mobile commerce gap. An example of these platforms is the public transportation network with digital signage included in taxis, public transit buses, and trains, where innovations in the application of DOOH emerge as transit authorities advance their usage.