Lolita Ayala is one of the most popular and richest Journalist who was born on May 20, 1951 in Mexico City, Mexico. Solo por Ayudar is her most significant work. Solo por Ayudar was founded by Maria in 1985 following the earthquake that struck Mexico City. The organization’s goal is to meet the various economic needs of Mexico through ten major programs, such as “Pro Ciego”, often in collaboration with other social organisations. Its main focus is on providing food and medical attention, including the provision of medicines and facilities for diagnosing breast cancer. She is the group’s spokesperson.
Her journalism work has been described as truthful, simple and avoiding yellow journalism and tabloid like scandals. It is also noted for promoting a number of social values. In 2001, she hosted a special program for children to discuss the 9/11 attacks in the United States. In addition to Zabludovsky, she was also worked with Emilio Azcárraga Milmo, Luis Spota and Paco Malgesto. She has covered stories such as the fall of the Berlin Wall, the death of John Paul II, the Zapatista uprising, and the assassination of Luis Donaldo Colosio.
Over her career, Ayala has received numerous recognitions in Mexico and abroad. One major award was the Women’s Cross of the Order of Malta in 2001. Recent awards include a bust of her at the Parque de los Periodistas Ilustres in Mexico City (2008), the Mujeres de Excelencia award (2010) and the Vida Vibrante and Corazón de Plata awards for her philanthropic and journalism work (2012).
She was invited to anchor her segment on 24 Horas, a news program that was important at the time. For the next 12 years, she worked alongside Zabludovsky and other show hosts. She presented the OTI Festival’s third edition in Acapulco that year with Raul Velasco.
Ayala began her journalism career at Teleperiodico. She was part of the Notimex agency and worked with them for 16 years. 1971 was the first time she appeared on TV, on Channel 8 in Mexico City. In Mexico, there was no woman who ran a news or information program at that time. She worked with news programs like “En Punto” or “En contacto direo” from 1972 to 1974, as well as other types of programs like “Adivine me chamba” and “Cada noche.”
In 1987, Zabludovsky retired and then president of Televisa Miguel Alemán Velasco offered Ayala the head anchor position for a news show originally called Muchas noticias, later renamed El Noticiero con Lolita Ayala. This made her the first woman head anchor of an information show in Mexico. The show has been on the air since airing Monday to Friday for a half-hour in the afternoons. It is considered one of the most prestigious news shows. She has worked for Televisa for over forty years.
