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After Oakley and Weinstein left The Simpsons, they created Mission Hill in 1997, a show about a hip, lazy, 24-year-old cartoonist named Andy French, and sold it to The WB for a fall 1999 debut. They pitched the show in 1998 “as an animated series for young adults with a sophisticated, ‘Simpsons’-style sensibility.” They aimed to make the show about realistic issues affecting young adults, which were too mature for The Simpsons. The network was impressed and initially ordered 13 episodes; they ordered five more once the first was completed. Oakley explained: “The audience we’re going for is one that’s sophisticated, that likes high and low humor, that’s very savvy in animation. [But] this show is definitely a case where a lot of people don’t get it. It’s not setup, setup, setup, punch line. It’s observational humor. It’s jokes told in a weird way, in the background or with a bizarre sound effect.” The show was plagued by “public relations” difficulties, which meant it was “tarnished” from the start. A badly edited two-minute promotional video for the show, sent to advertisers in April 1999 for the annual upfronts, was poorly received. Oakley and Weinstein had been informed that the upfronts did not matter. Similarly, because no episodes were finished in time, journalists were not able to see anything of the show at the network’s schedule presentation in July. Subsequently, as Weinstein commented to the Washington Post, “for seven months, the only impression people had of the show was based on a two-minute tape that looked terrible. Six major publications panned it before they even saw it.” The pilot garnered largely negative reviews from publications such as The Deseret News; and earned a positive write-up in Variety. Furthermore, the show was forced to change from its originally planned title of The Downtowners due to its closeness to an MTV show. All of these factors combined to ensure the show received little attention, and the WB ran only a few commercials for it. Weinstein stated: “I don’t know exactly why America doesn’t know about this show. It’s like Teen People came out with its fall preview, and we’re not even in it.” Mission Hill came at a time when the TV schedules were already saturated with animated shows; some of the response could be chalked up to its genre.