Joe Cross is one of the most popular and richest Writer who was born on May 30, 1966 in Sydney, Australia. The film is credited with increasing the revenue of Breville juicers after the documentary was released through Netflix across the US in July of 2011. Following the completion of Fat, Sick & Nearly Dead and then continuing to travel throughout the globe to promote juicing and plans to create another film about the life after drinking juice. Cross is also in discussions with media firms in the US regarding a television series.
As of March 2013, Cross weighed 240 pounds (109 kg), a weight that he maintained for the past five years. He hit an all-time low of 210 pounds (95 kg) near the end of his first five months on the diet. Cross’s future plan includes a juicing launch in the United Kingdom, France, Germany, Russia, Brazil and Chile.
In February 2014, he released his book titled The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing. In this book, he shared the plan that he used for his juice fast and subsequent diet as well as stories of some other people who have lost weight with a juice fast. It also includes three-day, five-day, 10-day, 15-day and 30-day programs, healthy-eating plans and exercise tips. According to Cross, when somebody is not eating, they are giving their body a break and supplying it with micro and macro nutrients. Cross recommends using more vegetables and fewer fruits in order to avoid sugar present in the fruits. His latest book is titled Juice It to Lose It: Lose Weight and Feel Great in Just 5 Days and had been released in April 2016.
Cross published his first book, Fat, Sick & Nearly Dead in the year 2011. It was followed by another book called Reboot With Joe Recipe Book (Plant-Based Recipes to Supercharge Your Life) in 2012. Cross released his third book called 101 Juice Recipes in 2013.
In the wake of Fat, Sick & Nearly Dead was released in 2010, Cross founded Reboot with Joe as an brand for health and lifestyle that offers advice and assistance to those seeking to make lifestyle and diet adjustments. Reboot with Joe is focused on eating more fruits and vegetables in the hopes of better health. Cross is currently the company’s chief executive officer. On the website, the organisation gives tips on how to start the juice fast and what fruits and vegetables to choose. The company is a member of a medical advisory panel to gather data and conduct studies on the advantages of juice.
Cross filmed his juice and travel through America, and released a documentary, Fat, Sick & Nearly Dead, in 2011. In the movie, while travelling, Cross meets people and talks to them about their eating habits. The movie features interview segments with people who were inspired to follow his example. He charts his progress with an itemized list of what day of the fast it is, what city and what state Cross is filming in, how much weight he’s lost (both in pounds and kilograms) and what kind of medication he’s taking. During his road-trip Cross meets and inspires Phil Staples, a morbidly obese truck driver from Sheldon, Iowa, in a truck stop in Arizona to try juice fasting. The movie was originally called Death By Fat. Then it became Faster. However, after Cross came to America to shoot the movie, he had to completely change the concept and the idea of the movie.