Frank Luntz is one of the most popular and richest Political Adviser who was born on February 23, 1962 in West Hartford, Connecticut, United States. Frank Ian Luntz (born February 23rd 1962) is an American consultant in communications and politics as well as a pundit and pollster, most well-known for his work in developing talk points and other communications to support Republican causes. His work has included help with the messaging of Newt Gingrich’s Contract with America, and public relations to support pro-Israel policies during the Israeli-Palestinian war. He was a proponent of using words designed to create the desired result, such as the use of the term death tax in lieu of estate tax, and the use of climate change rather than global warming.
In 1997 the year 1997, in 1997, the American Association for Public Opinion Research in 1997, in the which Luntz did not belong to, part of was scathing about Luntz for refusing to divulge poll data to back up the claims of his research “because of client confidentiality”. Diane Colasanto, who was president of the AAPOR at the time, stated
In a 2002 memo to President George W. Bush titled “The Environment: A Cleaner, Safer, Healthier America”, obtained by the Environmental Working Group, Luntz wrote: “The scientific debate is closing [against us] … but not yet closed. There is still a window of opportunity to challenge the science. … Voters believe that there is no consensus about global warming within the scientific community. Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly. Therefore, you need to continue to make the lack of scientific certainty a primary issue in the debate, and defer to scientists and other experts in the field.”
In 2005 Luntz conducted a focus group broadcast on the Conservative leadership race on the BBC current affairs show Newsnight. The focus group’s overwhelmingly positive reaction to David Cameron was seen by many as crucial in making him the favorite in a crowded field. Cameron was the eventual victor. In March 2007, Newsnight invited him back to gauge comparative opinions on Cameron, Gordon Brown and Sir Menzies Campbell in the city of Birmingham.
Luntz worked as Pat Buchanan’s pollster in his 1994 U.S. Republican presidential primary Later that year, he was Ross Perot’s pollster during the general election.
